Conversations into Operations
The "DIY" Trap
While others hand you tools to figure out,
unirsal delivers finished solutions.
The Reality
Companies know they need automation and AI, but they are drowning in tools.
The Gap
  • SaaS Platforms promise simplicity but require weeks of training and dedicated staff.
  • Software Agencies are slow and expensive ($50k+ and 6 months to build).
The Pain
"I don't want to build a bot, I want to lower my call center volume."
The Solution
Mass Customization at Scale
We don't hand clients a toolkit, we hand them a finished, working solution.
Our secret is an internal "Lego Block" architecture that combines the best of both worlds
Speed of Templates + Quality of Customization
Pre-Built Foundation
90% of the code is already built. Booking Engines, PDF Generators, Payment Flows, ERP Connectors, and Authentication Systems
Custom Polish
We customize the final 10% for each client's brand, workflows, and specific business logic
Rapid Deployment
Bespoke feel, enterprise quality, deployed in under 48 hours instead of 6 months
The unirsal Suite
Four Pillars of Enterprise Communication Modules Deployed Separately or Jointly in Harmony to Fit the Use Case at Hand
Notifications & Campaigns
UniPush
A powerful push notification system that plugs into existing customer systems, Excel sheets, or manual triggers — delivering targeted messages over WhatsApp. Customers can respond using interactive buttons for quantified feedback. Also powers bespoke marketing campaigns.
  • Connects to existing systems or Excel
  • WhatsApp delivery with button-based feedback
  • Manual or automated triggers
  • Bespoke marketing campaigns
Intelligent Chat Flows
UniBot
An intelligent rule-based, AI-powered, or hybrid chat flow system. Handles FAQ answering, form submissions to PDF via chat, order tracking, ratings, and ticket registration — with deep integration into customer systems.
  • WhatsApp, Instagram & Facebook channels
  • Understand text and voice
  • Rule-based, AI, or hybrid flows
  • Form-to-PDF, tracking, ticketing & FAQ
Backend Automation
UniMate
A backend automation engine that turns conversations into operations. UniMate bridges the gap between chat interactions and business systems — integrating our platform with customer systems to trigger real workflows automatically.
  • Conversation-to-operation automation
  • Deep integration with customer systems
  • Connects internal and external workflows
  • Eliminates manual handoffs
Omnichannel Agent Hub
UniLink
A powerful omnichannel system that empowers agents to manage conversations across all channels from a single interface. Designed for teams that need to collaborate, resolve, and delegate with precision.
  • Manage conversations across all channels
  • Capture and update customer information
  • Resolve and delegate cases between agents
  • Built-in rules and automations
The Command Center
Complete Visibility & Control
Enterprise clients need more than automation, they need oversight, control, and actionable intelligence. Our secure web portal gives administrators everything they need to manage operations confidently.
The Approvals Dashboard
Not every automation should be fully autonomous. When users submit certified document requests or refund claims, they land in a secure approval queue. Admins review chat logs and documents, then click "Approve" or "Reject"—users receive instant notifications on WhatsApp.
Real-Time Analytics
Visual heatmaps show where utility customers are dropping location pins, peak booking times for clinics, conversation drop-off points, and resolution rates—all updated in real-time to inform operational decisions.
The "Cool Stuff" Engine
Features That Win Deals
The Bureaucracy Killer
For NPOs & Associations:
Members chat naturally on WhatsApp to renew membership or file complaints. Unirsal maps their answers onto formal PDF templates, captures electronic signatures on-screen, and files certified documents automatically. Replaces email chains, printers, and scanners entirely.
The "Instant" Event Check-In
For Event Organizers:
Verify 5,000 attendees with zero hardware. Guests RSVP via chat, receive a QR code, and hosts scan with a phone camera. No expensive equipment, no dedicated apps to download.
Infrastructure & Operations
Solving Complex Field Problems with Simple Chat
Our most powerful implementations tackle operational challenges that have plagued enterprises for decades. These aren't marketing chatbots—they're mission-critical infrastructure that saves millions in operational costs.
Utilities & Public Works
The Pain: Call centers flooded with "my power is out" calls from customers who can't accurately describe their location.
The Solution: Geospatial ticketing via location pins. Customers drop a pin in WhatsApp, and our system extracts exact latitude/longitude coordinates, mapping them instantly to the nearest grid asset in the utility's ERP. Instant billing recognition queries the database using the incoming phone number—no account number needed.
Last-Mile Logistics
The Pain: Failed deliveries have substantial direct and indirect costs per occurrence and damage customer relationships.
The Solution: Interactive dispute resolution in real-time. Users receive a "Delivery Attempted" push and can click "Dispute" or "Reschedule" directly in the chat notification. Route updates flow to drivers immediately, reducing failed deliveries by 30%.
Retail & Healthcare
High-Touch Engagement & The Human-in-the-Loop
Not every interaction should be fully automated. Our platform excels at knowing when to hand off to humans, creating seamless hybrid experiences that feel personal at scale.
Retail & Shopper Enablement
The Flow: Discovery starts with shoppers asking "Which food is best for heart health?" and receive recommendations and more information. When the shopper signals high intent or confusion, the conversation is instantly routed to our Omnichannel Portal where a human sales agent takes over the exact same chat history to close the sale.
Result: 40% higher conversion rates compared to traditional e-commerce funnels.
Healthcare & Clinics
The Flow: Breaking language barriers in patient access. Patients select their preferred language—Spanish, Arabic, Mandarin, English—and the entire flow adapts instantly. From symptom checking to appointment booking, everything happens in their native language.
File Management: Patients upload insurance cards or past reports directly to chat. The system automatically indexes them into the patient's file, eliminating front-desk paperwork.
Partners in Sucess
AND MANY MORE….
Competitive Advantages
Why We Win Against Every Alternative
Badged Meta Partner
Direct access to Meta support and beta features. Enterprise clients fear getting banned on WhatsApp—our partnership eliminates that risk and builds immediate trust.
The Module Library
Our repository of pre-built connectors—ERP integrations, PDF generators, payment gateways, authentication systems—creates a massive barrier to entry. Competitors must build from scratch what we've perfected over years.
Results-Focused Pricing
Unlike competitors selling API credits or seat licenses, we sell business outcomes: lower churn, higher sales, reduced call center volume. We align our success with client success.
This isn't a feature race, it's a fundamentally different approach to delivering enterprise automation.
We've turned software complexity into a managed service that just works.
Massive Addressable Market
WhatsApp Business API Adoption is Exploding
With over 2 billion users globally, WhatsApp dominates communication in key markets. Enterprises are rapidly adopting the WhatsApp Business API for customer engagement, recognizing the immense opportunity to meet customers where they already are. Unirsal is perfectly positioned to capture this growing demand.
$50B+
Total Addressable Market
Global enterprise communication and automation software.
$5-8B
Serviceable Addressable Market
Mid-to-large enterprises needing WhatsApp automation in target verticals.
$500M-1B
Serviceable Obtainable Market
Target revenue within initial focus regions and verticals over the next 3-5 years.
Key Market Drivers
Customer preference for messaging over traditional phone calls or email drives engagement.
Mobile-first communication is essential, especially in rapidly growing emerging markets.
The need for automation at scale to handle high volumes of customer interactions efficiently.
Regulatory compliance requirements for secure and transparent customer communication.
Current Traction: A Ferrari in the Garage
30
Active Clients
Across utilities, automotive, logistics, retail, and NPOs
100%
Tech Readiness
Platform is robust, battle-tested, and scalable
The Foundation Is Solid
We've built enterprise-grade technology and proven it works across diverse industries. Our Badged Meta Partner status gives us credibility and technical advantages competitors can't match. Client retention is exceptional because we become their outsourced tech arm—they don't leave.
The Shortfall - No Sales Engine
We've relied entirely on referrals and word-of-mouth. We have a Ferrari with a proven track record, but we're keeping it in the garage. The technology works. The clients love us. We simply haven't turned on systematic customer acquisition.
Managing Risk with Proven Strategies
Transparent Assessment & Clear Mitigation Plans
Risk: Market Competition
Other players entering the WhatsApp automation space, potentially commoditizing services.
Mitigation:
  • Badged Meta Partner status offers official backing and trust.
  • Our turnkey solution stands out against DIY tools, offering comprehensive managed service.
  • Deep vertical expertise creates tailored solutions and client stickiness.
  • High switching costs ensure client retention once integrated.
Risk: Platform Dependency
Reliance on WhatsApp/Meta platform policies, which can change unexpectedly.
Mitigation:
  • Direct Meta partnership provides early access to changes and a voice in development.
  • Diversification roadmap includes integrating other communication channels (SMS, webchat) to reduce single-platform risk.
  • Compliance-first architecture ensures adaptability to new regulations and policies.
Risk: Sales Execution
Unproven internal sales team and go-to-market strategy for direct acquisition.
Mitigation:
  • Strategic hiring of experienced enterprise sales leaders with proven track records.
  • Leveraging our proven product-market fit and strong client referrals as a foundation.
  • Initial focus on replicating success in key verticals where we already have case studies.
Risk: Client Concentration
Potential revenue concentration in specific verticals or a small number of large clients.
Mitigation:
  • Active expansion into multiple industries (e.g., retail, NPOs) to broaden our base.
  • Our scalable platform is designed to work across diverse sectors without significant customization.
  • Targeted marketing efforts to ensure a growing diversity of client sizes and types.
Built by Operators Who Understand Enterprise
A team that has lived the problems Unirsal solves.
Ahmad S. Abdo
Founder & CEO
ICT and go-to-market strategist with a holistic approach to value creation. Worked with major players, heads an investment committees, and is a former airline pilot — bringing rare operational discipline to tech leadership.

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Mohammad Khawaja
Advisor & Board Member
Founder of a software enterprise and head of a VC fund. A seasoned leader and marketing expert who brings strategic capital perspective and the network of a true industry builder.
Ahmed Hinty
VP - Sales
Co-founded Toolmart and brings deep sales expertise across all of Asia. A proven closer with the network and instincts to build and lead a high-performance enterprise sales engine.
Ahmad Jamjoom
VP - Operations
Deep enterprise experience at BMC, Armada, and Microsoft. Has deployed solutions for governments, airlines, and telcos — bringing the credibility and relationships that open enterprise doors.
Kshitiz Kamal
Technical Lead
Expert in messaging APIs and architect of scalable, robust backend systems. Obsessed with future-proofing and cost efficiency — the engine behind Unirsal's platform reliability.
Abdulhamid Al-Habahbah
Customer Success Lead
A relentless software engineer who leads customization and onboarding. The reason clients stay — he makes sure every deployment works perfectly and every client feels taken care of.
Rawhi Lutfi
Marketing Lead
A marketing guru widely recognized for his creative work across the film and media industry in the Gulf region. Brings brand-building expertise that turns a great product into a category name.
Khaled Al-Magableh
Product Manager
A software engineer who builds magic. Translates vision into product — shipping features that clients love and that keep Unirsal ahead of the market.
A Note from the CEO
I want to take a moment to say something that doesn't always make it into pitch decks — I am deeply proud of this team. When JEPCO, El Rayhan, and Autohub chose to bet on us, they weren't just buying software. They were betting on people. They saw what I see every day: a team that shows up, that cares, and that moves at a speed most companies can't imagine. We've shipped features in hours — not sprints, not quarters — hours. And we've done it without the customer ever feeling the turbulence behind the scenes.
We Build Engines, Not One-Offs
Every new industry we enter, we don't just solve the problem — we architect a reusable engine. Then we deploy it in a bespoke way for each client. That's how we scale without losing the personal touch.
Closeness Is Our Competitive Advantage
Our clients don't open a ticket and wait. They reach us directly. We understand their operations, their constraints, their customers. That proximity is why enterprise names trust a lean team like ours over established vendors.
The Team Behind the Magic
What the client never sees is the team absorbing the unexpected — adapting to mishaps in real time, quietly, professionally, so the experience on the other side is always seamless. That's not process. That's character.
We are not just building a product. We are building a culture of closeness — and that is something no competitor can copy overnight.
Investment Opportunity
Fuel the Sales Engine
We are seeking a $400,000 Seed for 10% investment to activate our commercial engine and capitalize on our proven technology and market fit.

The Goal
Transform from referral-driven to sales-driven growth. The technology scales effortlessly—now we scale the customer acquisition engine to match.
Direct Sales Team
Hire "Hunter" sales reps targeting specific verticals: every delivery company, every utility provider, every major NPO in the region
Strong Digital Presence
Position Unirsal as the only turnkey WhatsApp automation solution for international marketplaces such as Shopify via vertical-specific targetting
Global Channel Partnerships
Partner with ERP/CRM vendors and resellers in global markets to bundle Unirsal as the automation partner for existing enterprise via thought leadership and case studies
Use of Funds Breakdown
Key Milestones with this Investment
Build a 5-person enterprise sales team within 6 months.
Launch targeted campaigns in 3 priority verticals.
Achieve 10x revenue growth in 18 months.
Expand from 30 to 120+ active clients.
Go-to-Market Strategy
Three Levers. Compounding Growth.
We are already profitable with 30 clients acquired entirely through referrals. We've never had a sales engine. With this investment, we activate three growth levers in sequence — each one building on the last.
Step 1 — Direct Sales: 4x the Client Base
Label: Now → 6 Months
Hire dedicated "hunter" sales reps targeting specific verticals — every utility provider, logistics company, major retailer, and NPO in the region. Goal: grow from 30 clients to 160+ active clients through outbound alone. Our 90%+ margins mean every new client is immediately accretive.
Step 2 — Aggregator & Marketplace Launch
Label: 6 Months → 12 Months
Launch on Shopify and other aggregator platforms to unlock self-serve and SME markets at scale. This channel requires no additional sales headcount — it's distribution leverage. A single marketplace listing reaches thousands of potential clients we could never reach one-by-one.
Step 3 — Global Channel Partnerships
Label: 12 Months → 18 Months
Partner with ERP, CRM, and field service software vendors to bundle Unirsal as their automation layer. Resellers and system integrators become our sales force in global markets. This is the flywheel — each partnership multiplies reach without multiplying cost.

The referral-only baseline: 30 clients. The sales-driven ceiling: unlimited.
Path to Profitability
Conservative Growth with Strong Unit Economics
Current State: 30 clients, $70K ARR — modest but already profitable. Our exceptionally lean cost structure, with COGS under 10%, drives gross margins of 90%+ and proves the strength of our unit economics. This investment is about scaling what already works to capture a large addressable market, not proving the concept. Early clients were onboarded at legacy pricing tiers averaging $194 MRR; all new clients are contracted at $500 MRR, driving rapid ARR acceleration as the base scales.
Revenue Model: Our model is built on monthly recurring revenue per client, leveraging a tiered pricing structure based on message volume and feature utilization. This ensures predictable income streams and scales with client success.
Unit Economics Highlights
Exceptional Gross Margins
90%+ due to COGS under 10%, well above SaaS industry average and reflecting the efficiency and value proposition of our robust platform.
Low Churn Rate
Projected at <5% annually due to deep integration into client operations and the mission-critical nature of our WhatsApp automation solutions.
Strong LTV:CAC Potential
Anticipate excellent lifetime value to customer acquisition cost ratio as our dedicated enterprise sales engine scales and optimizes acquisition efforts.
3-Year Growth Projection
Scaling a Proven, Profitable Model
We are not projecting from zero. We are projecting from a profitable, battle-tested base — with three sequential growth levers already identified and ready to activate.
Year 1 — 4x Client Base via Direct Sales
Timeframe: Now → 6 Months
Grow from 30 to 120+ active enterprise clients through dedicated outbound sales targeting utilities, logistics, retail, and NPOs. Revenue scales proportionally — our 90%+ margins mean every new client drops almost entirely to the bottom line.
Year 2 — Aggregator & Marketplace Launch
Timeframe: 6 → 12 Months
Go live on Shopify and other aggregator platforms, unlocking self-serve and SME markets at scale. No additional sales headcount required — pure distribution leverage reaching thousands of potential clients simultaneously.
Year 3 — Channel Partnership Flywheel
Timeframe: 12 → 18 Months
Activate global channel partnerships with ERP, CRM, and field service vendors. Resellers and system integrators become our extended sales force in international markets — each partnership multiplies reach without multiplying cost.
Key Assumptions
  • Sales team ramp-up and productivity targets
  • Average deal size and sales cycle length
  • Consistent client retention rates
  • Continued WhatsApp Business API platform stability and growth
The Math Speaks for Itself
Financial Projections: One City. One Vertical. Infinite Potential.
This simulation models a single vertical — clinics in Dubai — using a conservative $500 MRR per client. Dubai alone has 500 clinics. We operate across multiple cities and verticals. This is what one slice of our market looks like.

Assumptions
  • Conservative MRR per client: $500
  • Target vertical: Clinics in Dubai (500 total)
  • Penetration rates: Year 1 = 5%, Year 2 = 15%, Year 3 = 30%
Year 1 — 5% Penetration (25 clinics)
MRR: $12,500 → ARR: $150,000
"A single sales rep can close 25 clinics in 6 months."
Year 2 — 15% Penetration (75 clinics)
MRR: $37,500 → ARR: $450,000
"Referrals and reputation compound growth within the vertical."
Year 3 — 30% Penetration (150 clinics)
MRR: $75,000 → ARR: $900,000
"Category dominance in one city, one vertical — before expanding."
This is ONE vertical in ONE city. In reality, We operate across utilities, logistics, retail, NPOs, and more — in multiple cities. The total addressable opportunity is orders of magnitude larger.
Domain Validation
The Market Has Already Spoken
Competitors prove the category. We capture the underserved edge.
The enterprise messaging automation space has produced some of the most valuable SaaS companies in the world. These aren't projections — they're proof that the problem Unirsal solves is massive, recurring, and highly monetizable.
TWILIO (Global)
Stat: $4.46B Revenue (2024)
NYSE-listed. Started as a simple SMS API. Now the world's largest cloud communications platform. Proof that developer-first messaging infrastructure scales to billions.
INFOBIP (Global)
Stat: ~$1.2B Revenue
Bootstrapped to unicorn status. Powers WhatsApp Business API for enterprises across 190+ countries. Valued at $3.8B. Built on the exact channel Unirsal specializes in.
UNIFONIC (Regional — MENA)
Stat: $146M Raised | Series B
Saudi-based omnichannel platform backed by SoftBank Vision Fund & Sanabil. Serves IKEA, Aramex, Careem across 6 countries. Proves the MENA enterprise market is investor-grade.
OPENCX (Regional — UAE/GCC)
Stat: $7M Raised (Jan 2026)
UAE-based, Y Combinator-backed (twice). Co-led by Unifonic's own VC arm. Automates 70%+ of enterprise customer interactions. Expanding into Saudi Arabia. Our closest regional analog — and they just raised at seed stage.

These players validate the category. None of them offer Unirsal's combination: WhatsApp-native, enterprise-grade, fully managed, and priced for the MENA mid-market. That's our lane — and it's wide open.
Investor Returns
Building Value. The Returns Will Follow.
We are not building toward a predetermined exit. We are building the category-defining WhatsApp automation platform for enterprise — and great businesses attract great outcomes. Our immediate focus is on proving the growth thesis with this seed round, then raising again in 12 months at a significantly higher valuation.
Series A in 12-18 Months
This seed round is designed to unlock rapid growth. Once we demonstrate 4x client growth and activate our marketplace and partnership channels, we expect to raise a Series A at a materially higher valuation — delivering strong early returns for seed investors.
Strong Platform Economics
90%+ gross margins, low churn, and a mission-critical product that clients don't leave. As we scale, these economics compound — making Unirsal increasingly attractive to any future capital partner or strategic interest.
Potential Strategic Interest
The WhatsApp automation space is attracting significant attention from CRM platforms, enterprise software vendors, and communication infrastructure players. We are not building to sell — but we are building something worth buying.

Our goal for this round: prove the growth engine. Our goal for the next: scale it globally.
Invest in the Future of Enterprise Automation
Unirsal is pioneering enterprise-grade automation, offering a robust, proven, and highly profitable solution to critical communication challenges faced by large organizations globally. Our vision is clear: to be the indispensable platform for real-time, human-in-the-loop customer engagement.
Hyper-Growth Market
Leading the charge in the rapidly expanding Customer Experience ecosystem.
Proven Profitability
90%+ gross margins and a lean, scalable operational model.
Experienced Team
Built by operators for operators, ensuring deep domain expertise and execution.
Join us in transforming how enterprises connect with their customers and unlock unparalleled value in a market ripe for innovation.